Every Business Needs TLC
When you’re juggling the day-to-day demands of running a business, managing your relationship with customers or stakeholders can often be an afterthought. While it’s tempting to put your communications strategy on the backburner until you have more budget, free time, or [insert any excuse you can think of]…don’t fall for this common mistake. All it takes to reach your target audience and raise awareness of your brand is some TLC.
Tara Lynn Communications is a public relations consultancy specializing in media relations, employee engagement, thought leadership, and event promotion. TLC develops strategic communication plans that help clients elevate their brand and differentiate from competitors. Advertising and marketing programs can have exorbitant price tags that only reach consumers. Public relations can be a cost-effective way to engage audiences who enhance your ability to be successful: media, employees, investors, community leaders, and of course – customers.
A Decade of Quality Experience
Founder of Tara Lynn Communications, Tara L. Smith has more than 10 years of experience in public relations and corporate communications, working for a range of organizations, from non-profits and small agencies to global corporations and media conglomerates. Prior to launching her independent public relations consultancy, Tara worked for several years in New York City at the headquarters of NBCUniversal News Group, Time Warner Inc., and Ketchum Public Relations. Earlier in her career, she worked as a public relations account executive for The Haystack Group, and in the public relations department for the Atlanta Convention & Visitors Bureau.
Since 2006, Tara has been an active member of the Public Relations Society of America (PRSA). She served nationally on the Educational Affairs Committee, held numerous leadership positions with PRSA Georgia, served on the Board of Directors for PRSA New York, and was a judge of the chapter’s prestigious Big Apple Awards. She is currently a member of PRSA’s Independent Practitioners Alliance and the PRSA Delaware chapter.
Throughout her career, Tara has gained recognition from notable industry awards, including the CLIOs, SABREs, and the coveted PRSA Silver Anvil Award. She was also selected as PR Week Magazine’s 2006 Student of the Year during her senior year of college. Tara earned her M.S. in public relations and corporate communication from New York University with distinction, and a B.A. in public relations from The Pennsylvania State University.
What I Bring to the Table
I have a deep bench of media contacts I’ve worked with throughout my career — from global correspondents and local reporters on the hunt for a scoop, to bloggers with millions of followers and broadcast icons who have covered history’s most memorable events. My master’s degree has fine-tuned my ability to be a “big picture” thinker. I do research before diving into tactics, ground my recommendations in strategy, conduct ongoing evaluations so we can adjust course as needed, and I deliver metrics-based results, while keeping laser-focused on the ultimate question: What are we trying to accomplish?
Photo Credit: Heidi Gutman Photography